Moderated by: Jason Alley, Vanguard Communications
In a recent Internet Telephony Magazine article, The Numbers Trap, Elaine Cascio makes some really good points about how we often get too hung up on numbers, benchmarking rather than what's best for customers and the business. She explains, "People may adopt a key statistic from a benchmarking study in their industry as a goal, assuming it's a best practice. But often, benchmarking exercises expose not best practices, but common ones...One of the keys to running a successful contact center — or business — is to clearly identify what it is you want to measure, not just what you’re able to report on. The 'wrong' numbers not only mask bigger issues, they also send the wrong messages up and down the line, from agents to senior management...The key to having meaningful metrics is to tie them to strategic enterprise-wide goals."
Have you been bitten by the numbers trap?
Have you been successful in tying metrics to enterprise goals?
BTW - I am embarrassed to admit that I can't wait to place my American Idol votes this year! I'm listening to my favorite Idol of all times at this very moment (not intentionally...funny). Any guesses? First name starts with C, last name starts with D... Last year my favorite was David Cook. Looks like my mild case of dyslexia has snuck up on me again...:-)