Moderated by: Jason Alley
In 2006, a guy named Blake Mycoskie was traveling in Argentina and was struck by the fact that an overwhelming number of children did not have shoes to protect their feet. In an effort to make a difference, Mycoskie created TOMS Shoes that matches each shoe purchase with a new pair of shoes for a needy child. Click here to learn more about the company.
I thought this was an awesome concept. We are all looking for ways to make a difference, and what a great way to tap into this deep calling to benefit both consumers and the needy. TOMS Shoes has changed the game by embracing what they call “conscious capitalism.” Kudos to Mr. Mycoskie for thinking outside the box to serve the needs of a very diverse customer base - the monetarily rich and those who have nothing - in an inspiring fashion. I have a feeling those working at TOMS Shoes find it pretty easy to wake up and go to work in the morning knowing they are part of something pretty unique and special.
I have to admit that I haven’t yet made a purchase. They’re not exactly my style of shoe… I’ll probably break down and get the Tahoe/Khaki Canvas Stitchout TOMS…unless they come out with a new line of athletic shoes before I hit submit. That’s doubtful though based on a LivePerson chat I had with one of their reps. Bummer! Maybe Nike will step up with a similar program…
Who are your customers? What drives them? Is there a way for you to enable them to make a difference and care for the less fortunate? Can you embrace conscious capitalism? What a cool way to attract loyal customers that many other companies aren’t likely thinking too hard about…
Have you run across any other companies displaying this unique form of customer care? Please share by submitting a comment below.
I really love what that are doing at Tom's shoes. Thank god there are people to do this type of thing so others will follow the model.
Posted by: Angel McKenna | January 24, 2010 at 05:34 PM